Paulo Sellmayer (b. 1987, Oberhausen, Germany) is a product designer and creative director based in Caldas da Rainha

He focuses on materials and fabrication processes, upbringing cultural change through narrative storytelling to all the stakeholders.

Design as a process driven socio-economic and cultural innovation tool. 

He is experienced in coordinating teams on creative projects on new brand/collection/product design and development.
He holds a graduated degree in Industrial Design (2010) and a MA in Product Design (2020), both from ESAD.CR - IPLeiria.

He received an Erasmus + Scholarship to work at Julien Carretero Studio in Eindhoven, Holland in 2010. 

Founder of the brands VICARA and Tasco tableware.

Cultural activist at Serra - espaço cultural and ADOC

Monthly columnist at Jornal de Leiria, and old time blogger at

Since 2010 his products have been selected to be exhibited in São Paulo, London, Milan, Rhode Island Paris, Madrid and Lisbon.

As creative director of VICARA studio he has worked with clients such as MAAT - Museum For Art Architecture and Technology in Lisbon, Sumol + Compal, Sovina and Amorim Cork Flooring

cv and selected exhibitions/projects
- Origem Capsule Collection, Amorim Cork Flooring 
- Creative Residency at Projecto Nascentes, Omnichord Records, Leiria

- Tasco Tableware at A Vida Portuguesa, Lisbon
- Vicara Studio, Cork Souvenir Collection, MAAT - Museum For Art Architecture and Technology in Lisbon
- Vicara Studio, Beer Glasses for Sovina 

- Tasco at Museu da Olaria, Barcelos
- Tasco Tableware at Fabrica Features, Lisbon

- Polaroid, Lisbon Gallery Design and Architecture
- Núcleo Duro, Experimenta Design / Lisbon Gallery

- Glass Cares, OFF Portugal, Ventura Lambrate. 
- Glass Cares, OFF Portugal, London Design Week

- Não apenas lugares de felicidade, Museu Nacional dos Coches, Lisboa
- Handle with Care, Show me Gallery, Barcelos. 
- Maison & Objet Paris, with VICARA
- "Design português: formas de uma identidade", at Centro de Diseño / DIMAD Matadero Madrid

- AugTotem instalation at a9)))), Leiria, Portugal.
- "Como se pronuncia design em português?", at MUDE. Selected piece, Splendidor 

- Maison & Objet, Setember, Paris, with VICARA.
- INOV - Valorpneu competition first place, with the project pino.

- Collective exhibition "Juventude" at the Sociedade Nacional de Belas Artes.
- Collective exhibition "Animals like us" at LX Factory, curated by Elisa Ochoa.
- Dutch Design Week, collective exhibition "Hello Randomness" at TAC, Eindhoven.
- Started as researcher at CDRSP.

- Product Design MA program at FA-UTL, Lisbon.
- Guimarães European Culture Capital, Collecting Concepts and Collections,
Copos de Coleção, Fábrica ASA, presenting Splendidor.

- EXD'11 biennial, Joio, presenting Chpada and Cristo purificador
- EXD'11 biennial, Made out Portugal, Linha Branca, presenting JaRRRa.
- Lisbon Design Show, finalist in the Antarte design competition with Tornada.
- EXD'11 biennial, selected to take part of the Objectos reflectidos exhibition.
- DMY, Made out Portugal, presenting Spore Vase.
- POP's, Serralves Foundation, exhibition of the selected projects
of the competition. Presenting Cristo Purificador. Honors award.
- Joio, young portuguese designers collective exhibition, held at Silos. Presenting Dead Bowl, Cristo purificador and Chpada.

- Dutch Design Week, Atelier Dorps Gets Closer exhibition, presenting Dead Bowl.
- Dutch Design Week, Made Out Portugal, presenting Spore vase.
- Internship at Julien Carretero Studio.
- B.A in Industrial Design from ESAD - Caldas da Rainha, Portugal.

Open for projects and collaborations
+351 911906934
Rua Alexandre Herculano 17-3º
2500-123 Caldas da Rainha